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Summer 2015 Survey Results

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We had a survey, 3,556 people responded to it. We learned some things about them:

1. They only get to a few games

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The average was two a year but the split is more like 26% go to no games, 36% get to one, and 38% get to more than one.

2. Most don't have season tickets

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Four in five (79%) responders don't. Also, when these were run against the previous question season, ticket holders averaged 5.05 games a year, while non-season ticket holders went to 1.11 per year. Season ticket holders were then asked if they would have renewed if Michigan had kept Hoke. Most (68 percent) would but even 32 percent "no" is ominous:

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3. There's a clear preference for ADs

RatingBrandon%RSHackett%RS
1 (bad)148842%170.5%
2 (poor)165447%00%
3 (meh)3229%281%
4 (okay)331%42612%
5 (good)190.5%304087%
[no response]40- 45-
Avg.1.70- 4.84-

On overwhelming majority (almost 90%) of respondents gave Brandon a 1 or a 2. Conversely, Hackett cleaned up; among Michigan fans just 17 people who are impossible to please out of 3400 is some kind of magic. Brian demanded I combine these in a bar graph.

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Ace: "That is beautiful."

Brian: "See? Bar graphs!"

4. Harbaugh?

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Harbaugh has some catching up to do on his boss, at a still really positive approval rating of 4.27 out of 5. Then again Hackett has already reeled in a 5-star while I guess Harbaugh has yet to do so.

5. As for his predecessor

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Yes.

6. They'll pay more for better opponents, but not too much.

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What they have now is about what the market wants to bear.

7. What they want to wear

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Either the readership didn't understand that Underground Printing is our t-shirt guys and this would essentially mean MGoBlog gets to design all the uniforms, or they understood too well. Anyway UGP barely beat Under Armour, probably because they're the only company other than Nike that spells their name right.

8. Who they'd like to play

You're going to have to click this one I think:

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Notre Dame is the obvious one, and the next-most popular was Harbaugh taking a shot at his old team. Stanford makes a lot of sense in fan type, location worth visiting, old history, and a team we haven't seen much of. LSU would be great too though it probably will be less fun (and less easy) once Les and Cam are out of there. The Pac and SEC were easily the most desirable conferences. A breakdown:

ConferenceVotes
SEC3587
Pac 123139
ACC (no ND)1312
Notre Dame1122
Big XII452

The games already scheduled weren't included, otherwise I'm sure the interest in Texas and Oklahoma would shoot the Big XII back up to at least ACC levels, while Washington and Colorado could put the Pac 12 on equal footing with the SEC.


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