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Student Survey Unkind To AD, Football Ticket Prices To Be Lowered

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There will be more on today's regents meeting in the days to come, as there's still much to parse through—the live streams I tried to view missed much of the action due to connectivity issues. I'll note a few important things right now, however.

President Mark Schlissel opened the meeting by saying he was "deeply disappointed" in the athletic department's initial response to the Shane Morris controversy, and he's still in the midst of evaluating the AD before making any potential changes. Importantly, the regents stated they support Schissel's mission to fix the issues in the department. It didn't sound like a firing is imminent, as Schlissel is still working to educate himself about the department; it also didn't sound like there are many road blocks left before a change would hypothetically be made.

Central Student Government president Bobby Dishell had more pointed statements, beginning with "the athletic department has broken its trust" with the students. He then cited a student survey—answered by an impressive 5,208 students, for about double the average response rate—that's been released in full via MLive (PDF link).

It does not reflect well upon the athletic department.

Had student seating remained general admission in 2014, less than 9,000 students would have bought season tickets this year (as opposed to under 12,000 this year under assigned seating). 

However, even fewer students intend to purchase next year at a price of $295. To maintain a student section of just under 12,000 students, the Athletic Department needs to drop student tickets to roughly $210, or $30 per game next year. To regain a student section of 20,000 students, the Athletic Department needs to drop the price of student tickets to roughly $150 next year.

The department, at least, has agreed to "significantly" lower prices for student tickets next year, though an exact figure hasn't been determined. That may be a step towards repairing this regime's relationship with the student body, but the other results from the survey make it appear that it's broken beyond repair.

Though the Athletic Director was never mentioned, by name or by title, in the survey, David Brandon is mentioned 1,208 times by respondents (the phrase “Fire Brandon” was used 110 times by respondents). Almost none of the respondents have positive things to say about Mr. Brandon’s tenure as Athletic Director.

The CSG put forth several recommendations, including lowering ticket prices, expanding the student section in the lower bowl for basketball, being "forthcoming and transparent" when crises occur, and shifting "away from commercialization" in the department.

Most damning, perhaps, are the word clouds published based on responses to the following questions [click the word clouds to embiggen]:

1. Before coming to the University, what is one word that you would use to describe Michigan Football?

2. What is one word you would use to describe Michigan Football today?

I'd say those speak for themselves.


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